Our company At Adobe, we’re changing the world. How? We give people the tools to bring their ideas to life and create content that makes life more fun and work more meaningful. We give businesses and organizations the power to truly engage their customers. We're the ones behind the gorgeously designed content that streams across your laptop, TV, phone, and tablet every day—and we’re the ones who harness the massive power of big data to help companies move from data to insight and insight to action by delivering content that people crave most.
We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in cultivating leaders throughout the organization. If you’re passionate about leading from where you sit, join us.
The challenge
As the Adobe Stock Senior Product Marketing Manager on the Creative Cloud enterprise team, you will be responsible for driving product marketing strategy, tactics and programs worldwide. Adobe Stock is an extremely fast-growing, dynamic service included in Creative Cloud, Adobe’s flagship offering.
This is a highly visible role where you will work with many global, cross-functional teams, including sales, field marketing, campaign marketing, customer success, go-to-market, strategic development, product management and business strategy. Your role will be to drive strategies that support the success of the sales team, and sell-through of the product across our enterprise accounts. Key responsibilities include definition of offers, pricing and sales plays, development and execution of sales tools and collateral, alignment with corporate marketing on marketing programs, sales enablement and more. You will be also responsible for targeting customers across a variety of verticals and segments.
Responsibilities include:
- Drive strategies to support success of sales team and sell-through of the product
- Define sales plays, offers and pricing (in conjunction with the business strategy team), and partner with the GTM and sales teams to continually monitor their effectiveness)
- Build collateral and sales material to help enable the sales team (sales playbook, competitive battle cards, pitch deck, etc.)
- Help drive customer migration strategies, including up-sell and cross-sell motions
- Drive global sales enablement strategy and efforts
- Understand the competitive landscape, and acquire deep customer insights into local markets and trends
- Partner with strategic development team to drive the customer reference pipeline, leveraging the customer base to speed the sales cycle
What you need to succeed:
- Minimum 10+ years of experience in enterprise product marketing, ideally in the SAAS space
- An understanding of the stock imagery space, particularly in the enterprise (a strong plus, but not required)
- Proven success taking new services to market and growing a new business
- Excellent written and verbal skills with the ability to work cross-functionally across sales, marketing, business development and product management teams
- Track record of delivering effective marketing programs and messaging that demonstrate original thinking
- The ability to distill complex ideas into powerful, relevant sales and customer-facing messaging
- Results oriented, hard worker, sense of humor and a self-starter
- BS/BA in Business, Marketing, Communications, or related field required
What leading at Adobe means
At Adobe, we’re passionate about developing leaders at all levels of the organization from individual contributors to people managers. Anyone who’s considering a career with us should know that we evaluate leadership based on these five capabilities:
- Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. As a leader, we look to you to inspire teams to greatness with empathy and mindfulness of your impact on others from summer interns to the Board of Directors. And whether you’re in headquarters, New York, London, Tokyo or Bangalore, you’re attuned to emotional, situational and cultural surroundings and adapt your approach accordingly.
- Selecting Talent (Be a Recruiter) – You’re a talent magnet! You’re masterful at attracting and selecting a diverse pool of top talent. You realize that organizations get the best results when there is diversity of ideas and experiences and you actively foster inclusion. You’re also invested in building a strong internal and external pipeline of talent for current and future business needs. Your bar for top talent is unwavering.
- Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows constantly at Adobe. We believe that careers grow when feedback is iterative, not quarterly or annual. You’re an inspirational and effective coach; a leader who sets challenging yet attainable performance expectations and holds the team accountable for doing the same.
- Leading Change (Be an Agent of Change) – Change leadership is what you do! In fact, you excel at it. You’re great at building support for change and getting teams aligned around a vision. Your actions inspire those around you to see the opportunities, take risks and accelerate into motion.
- Scaling the Business (Be an Owner) – You’re a visionary. You know what it takes from a people, product, process and systems perspective to grow the business. Your mission is to deliver an exceptional customer experience by championing global collaboration and driving accountability.
Get to know the team
Adobe’s Digital Media Business Unit
Adobe’s Digital Media Business Unit’s charter is to be the leading provider of tools and services that enable individuals, small businesses and enterprises to create, publish, promote and monetize their content anywhere through the Adobe Creative Cloud.
Adobe’s creative solutions are used by designers, photographers, content publishers, artists and storytellers, UX designers, consumers and more. Through our connected apps and services, customers have all the tools and assets they need to create, collaborate and share amazing work across mobile and desktop environments. There are options for everyone, including students, photographers, small businesses and large enterprises.
Take a peek into Adobe life in this video and on our blog.
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
