Description Summary: Focus, Scope, & Impact:Developing a vision and growth strategy for a global brand or a category to sustainably grow share, profitable transactions, and recruit new weekly plus consumers including a 3+-year growth strategy, positioning, occasions-channels, VIS, packaging design, and passion pointsWork with counterparts in Operating Units(OUs) to help develop and execute cohesive brand/category strategy for regional and global opportunities to unlock growthWork with Global Human Insights to define a consumer segmentation and define category insights with recommendations on clearest opportunities, in depth understanding of the competitive landscape, and our right to winDeeply understand the growth flywheel of marketing, commercial, and operations to drive consumer recruitment and profitable transaction growth.Recommend shopper segmentation strategies by channel/occasionDevelop New to World global Brand to support category strategy for Protein opportunity from conception to shelf.These roles will not have formal direct reports but will work with a large network of colleagues across TCCC and be responsible for leading a networked community for strategy development and execution.They will be part of 5-8 person teams of senior marketing talent reporting to Global Category Presidents.KEY SUCCESS PARAMETERSExperienceSignificant marketing experience (8+ years)Direct experience with category and brand strategy workExperience collaborating and influencing cross-functional teams with ability to meaningfully connect across geographies/culturesComfort with and understanding of consumer and business analyticsComfort with and understanding of human insightsTCCC experience strongly preferredBusiness and commercial acumenDemonstrated learning agility and ability to lead self and others through changePreferred - Financial understanding of P&L management including DME and profitability modellingWork FocusAbility to develop brand and category strategyAbility to develop a new to world brand from concept to shelf to scaleDeep consumer understandingAbility to work in flat teamsAbility to work in Agile project-based teamsBusiness / commercial / financial acumenAbility to adapt to Marketing Transformation capabilities and new ways of workingCommunication FocusRole will require frequent communication with Global Category Presidents, other Global Marketing sub-functions, and OU Category LeadsGlobal Category Senior Direct Reports must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholdersPosition Details:Hybrid work schedule - 3 days per week in person and 2 days virtualIndividual contributor role - no direct reportsTravel: 0-25%Location: Atlanta, GeorgiaSkills:Brand Development, Brand Health Tracking, Brand Management, Competitive Strategies, Creative Brand Strategy, Dairy Products, Financial Acumen, Global Category Management, Human Insights, Influencing Change, Influencing Skills, Innovation, Strategic Analysis, Strategic Market Analysis, Value Chain MappingPay Range:$197,000 - $238,400Annual Incentive Reference Value Percentage:50Long-term Incentive Reference Value Percentage:20
