Description Summary: STA Duration:From March 1- Sept 30 (8 months) (full time)?Location: LATAMAs a communications professional you bring your passion for creating engaging content for internal and external audiences to work each day and there is no better place to do that with than an iconic brand like Coca-Cola. In this role you'll be the mastermind behind leading an integrated approach to the development and implementation of our communications plans that advance awareness of the company's business strategy and impact internally and externally. You'll work proactively to find stories that support an established company narrative with a focus on bringing to life innovation, sustainability, community involvement and total beverage portfolio stories in social and digital media. We're looking for someone with a digital communications background with a quick and thoughtful approach and the ability to be cool under pressure.The main responsibility of the Brand Communication Manager is to lead - in conjunction with a network of people and functions at the OUand with the Center - the Company Brand's communication strategy, driving reputation for our portfolio and Company. The critical tasks forthe role are: ??As part of the Category extended team and hand on hand with IMX develops strong strategies for Brand PR plans for major LA OU brand initiativeswith a clear focus to promote and protect the company's reputation with focuson:purpose, portfolio innovation, and social license with a variety ofstakeholders: media, Key Opinion Leaders and Influencers, civil society, government, and communities. ?Together with the PACS communication network coordinates with global communications teams, bottling partners and other functions to ensureconsistency of initiatives, experiences, and messaging. Oversees Brand communications by coordination with the operations in the implementationof the Brand PR plans. Coordinates with the Center global Brand PR initiative and helps the operation deploy them. ??Provides expert input to Marketing and Market campaigns/initiatives/pieces with PACS perspective, making sure that our brand strategies and coremessages are in line with our corporate messages and with our Company's purpose. In coordination with Marketing helps developing Marketing forgood brand ESG/Sustainability strategy and accompany brands on delivering purposeful actions and communications.?Technical Skills to be Developed?High networking and understanding & knowledge of the marketing and PACSfunction.?Knowledge of the communication and marketing areas is required: Media, Influencers, Stakeholders.Creativity.?Focus onPublic Relations, earncommunication.?Crisis management andprevention.?Sustainabilitycommunication?People management experience – with one direct report.??Required Motivational Skills?Self-Motivated, capable of working in multiple simultaneous projects. Oriented to deliverresults.?Flexible and resilient, ability of being structured under an unstructuredenvironment?Curious and Open-minded, bringing new ideas and solutions to the different challenges every brandphases?Ability to manage complexity challenges and come-up with pro-active solutions. Perseverant.??Communication Skills ?Advanced written and oral communication skills (English and Spanish) applied in communication plans.?This position will require focus on manage a strong relationship and communication with the internal teams: Marketing (Category, IMX, Frontline), PACS (Sustainability,Public Policy), Central (Brand Global Communication), Legal, SRA.?Influence and perseverance is required to lead the Brand PR agenda to a successful execution. Build strong relationships to align zones / partners in the on-going PRagenda. ??Educational & Other Requirements?At least 5 years in fields as marketing, corporate communication, internalcommunication.?Eventorganization?Projectmanagement?Crisismanagement.?Sustainability??Performance Impact/Influence ?Deliver Brand PR strategies according to the E2E workflow in the categories, guide execution in zones, deliver brand PR results in terms of reach, engagement, interactionand ultimately reputation. Be a team player. ??Travel Requirements: 30%primarily withinOU?Skills:Brand Communications, Brand Marketing Communications, Business Communications, Communication, Crisis Public Relations, Digital Communications, Event Management, External Communication, Influencer Relations, Influencing, Marketing, Media Events, Narrative Journalism, Public Affairs, Self Motivation, Sustainability Communications
