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Brand Manager Institutional (Nutrition)

Brand Manager Institutional (Nutrition)
Empresa:

Abbott Laboratories


Detalles de la oferta

**Brand Manager Institutional for Abbott Nutrition Division.**:This position require a 50% travel time in Central America region.**Primary Job Function**:**Core Job Responsibilities**:- Lead the strategic planning processes of the Brands for the institutional channel, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus.- Generate thought leadership programs to position Abbott Brands benefits with KOL of the institutional business Conduct the analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of the products.- Coordinate and drive the translation of strategy to tactics, including resource allocation with optimal management of resource mix; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment). Collaborate with sales representative, regulatory and external agencies & platforms to drive the execution of key processes.- Employ strong analytical ability to connect multiple data sources into insights, identifying opportunities to improve customer´s experience and engagement, and develop and evaluate end-to-end customer and consumer experiences/journeys across the institutional channel.- Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing cross-functional partners, customer, and consumers to adopt new ways of engaging and interacting.- Combine qualitative and quantitative data, customer, and market information to generate performance insights and drive marketing strategies, driving maximal ROI and optimal usage of the A&P Budget.- Selects, prioritizes, monitors, and analyses appropriate metrics to assess and improve performance through data driven decision making.- Closely monitors market trends, competitive landscape and continuously works on improving an omni-channel brand value proposition, prioritizing market opportunities, high potential segments, brands, and customer targets to focus on, and how (which platforms/channels).- Manage the institutional channel and product performance and strategic initiative against forecasts and KPIs, using early intervention to remain on track**Education and experience required**:- Licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree.- Ideally with Master's in Business Administration or Marketing.- Minimum 3 years of experience as Brand Manager or Associate preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry ideally.- Experience in the institutional business either in the commercial area or the institutional portfolio management, with experience in product launches/line extensions and budget management (P&L knowledge)- Knowledge of Social Security Systems in Central America and must have a scientific / HCP overviewDesirable:- Brand/Project management- Research Project involvement and know how- Knowledge of Central American/Dominican Republic markets- Commercial experience**Other Requirements**:**Language**:- Advanced English level.Travel: 50%Fieldwork: 25% within the territories


Fuente: Whatjobs_Ppc

Requisitos

Brand Manager Institutional (Nutrition)
Empresa:

Abbott Laboratories


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