**Job Number** 22144576**Job Category** Sales & Marketing**Location** Costa Rica Office, La Rivera de Belen, Heredia, Costa Rica, Costa Rica**Schedule** Full-Time**Located Remotely?** Y**Relocation?** N**Position Type** Management**CANDIDATE PROFILE****Education and Experience**:- Bachelor degree required.- College (University) degree required in Communications, marketing, hospitality management, or related field preferred- 2+ years of experience in equivalent position (Agency or Company experience).- 1+ years managerial experience preferred, leading a team or project- Travel industry, hotel property experience, Field Marketing experience, or related, a plus- Must be fully proficient in written and spoken English and Spanish- required. Excellent verbal communication, writing and impeccable proofreading skills- Leadership qualities are a must (self-starter)- Must be a team player and collaborate well with multiple stakeholders- Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)- Excellent technical and project management skills; ability to handle many diverse projects simultaneously- Attention to detail, critical-thinker and problem-solver- Skills in photography/videography, basic graphic design, basic video editing, and copywriting- Creative, energetic, takes initiative- Able to effectively work independently or, at times, as part of a team- Excellent interpersonal and presentations skills- Ability to identify and track relevant community KPIs - preferred- Ability to balance the interests and demands of multiple stakeholders- Ability to communicate results to management and in a fast-paced environment**CORE WORK ACTIVITIES**The following are specific responsibilities and contributions critical to the successful performance of the position:- Serves as the primary Social Media point of contact and develops strategy for a specific portfolio of hotels.- Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.- Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.- Evaluates if global strategies meet the marketing needs for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.- Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.- Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.- Lead and educate the hotels' stakeholders on Social Media best practices and strategy.- Execute on content creation, providing engaging text, image and video content for all social media channels for defined hotel portfolio- Manage day-to-day activities of select social media channels, monitoring and responding community feedback in real-time and assist with engagement. Execute Social Media Paid Strategies and supervise Coordinator and Sr. Coordinator work- Oversee photo and video shoots to confirm shot-list captured for social media use.- Stay up to date on marketing/digital trends.- Attend and review internal training materials as needed.- Research and image sourcing of Social Media creative content.- Coordinate with Marketing, PR and regional Social team. Serve as a resource for the sales and operations team regarding Social media.- Provide day-to-day support on select social media channels and relay community feedback to relevant internal stakeholders- Help distribute content across social platforms- Manage active and engaged communities around a defined topic or topics, monitoring online conversations.- Assist with content seeding efforts for Brand channels.- Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)- Create and manage social data for reporting- Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.- Support long-range objectives and the strategies and actions to achieve them.- Analyze information and evaluate results to choose the best solution and solve problems.- Verify marketing communications support regional, market, and hotel business objectives and goals.- Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.- Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.- Computer Skills- Use computer systems and software packages to
