Paid Search Coordinator

**Responsibilities**:1. Own and execute paid search campaigns across multiple lines of business.2. Review daily campaign pacing and results and actively optimize performance.3. Develop PPC strategy in conjunction with other media channels4. Keyword research, optimization and bidding algorithm tweaks.5. Coordinate marketing campaigns on Google Adwords, Bing ads, and Yahoo networks.6. Analyze results and develop relevant and actionable plans, programs, tests and recommendations.7. Ensure campaign performance is pacing at or beating KPI goals.8. Understand key performance metrics for paid, earned and owned media, with focus on analytics and optimization.9. Constant mining of search term reports and heavy analytical data to hunt for traffic opportunities.10. Understand trends in data and deliver reports to take the correct actions for improved performance.11. Recommend new targeting based on knowledge of how paid search strategies have evolved.12. Develop and own audience segmentation recommendations.13. Maintain and stay current about industry news and research.**Qualifications: It will really make us smile if you have**- 2-3 years of hands-on paid search experience at the Enterprise level- Proficiency in Google Adwords, Bing Ads, and Yahoo Gemini platforms.- Knowledge of trends and tools for PPC programs.- Knowledge of SEO strategies- Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), and pivot tables.- Comprehension for online business marketing metrics (impressions, clicks, click-through rate, conversions, CPC, Cost per Acquisition.- Comfortable working with budgets and numbers- Bachelor's Degree or higher- Ability to look at data and numbers to see trends and make recommendations- Strategic thinking, yet tactical in delivery and recommendations- Comfortable working in a fast-paced, entrepreneurial, ever-changing environment.- A sense of humor and passion for making people smile**Experience**:- Paid Search: 2 years (required)- Google Adwords: 1 year (required)- Bing Ads: 1 year (preferred)- Yahoo Gemini platforms: 1 year (preferred)**Language**:- English (required)