**Job Type**: Full-Time Overview:We're SmileDirectClub, and we believe everyone deserves a smile they'll love. We also believe that you deserve a job you'll love. Good thing you found us, and we found you. At SmileDirectClub, we're all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So we're spreading smiles and positivity all over the country.It's no small task. That's why we're looking for energetic, passionate, and confident team members who can help turn frowns, into life-changing grins. Are you up for it?We're looking for an ambitious Paid Search Coodinator with an entrepreneurial spirit to join our fast-paced marketing team. This Specialist will develop strategies in conjunction with other marketing efforts while owning paid search tactical execution. The Paid Search Specialist must be detail oriented, with the capacity to multitask and think outside the box in this growing channel. This person must have experience with bid strategy best practices, Product Listing Ads, and RLSA/1st party audience integrations. The Paid Search Specialist must have a clear understanding of advanced optimization and analytical skills to drive insights to make actionable decisions.**Responsibilities**:**Responsibilities**:- Own and execute paid search campaigns across multiple lines of business.- Review daily campaign pacing and results and actively optimize performance.- Develop PPC strategy in conjunction with other media channels- Keyword research, optimization and bidding algorithm tweaks.- Coordinate marketing campaigns on Google Adwords, Bing ads, and Yahoo networks.- Analyze results and develop relevant and actionable plans, programs, tests and recommendations.- Ensure campaign performance is pacing at or beating KPI goals.- Understand key performance metrics for paid, earned and owned media, with focus on analytics and optimization.- Constant mining of search term reports and heavy analytical data to hunt for traffic opportunities.- Understand trends in data and deliver reports to take the correct actions for improved performance.- Recommend new targeting based on knowledge of how paid search strategies have evolved.- Develop and own audience segmentation recommendations.- Maintain and stay current about industry news and researchQualifications:**It will really make us smile if you have**- 2-3 years of hands-on paid search experience at the Enterprise level- Proficiency in Google Adwords, Bing Ads, and Yahoo Gemini platforms.- Knowledge of trends and tools for PPC programs.- Knowledge of SEO strategies- Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), and pivot tables.- Comprehension for online business marketing metrics (impressions, clicks, click-through rate, conversions, CPC, Cost per Acquisition.- Comfortable working with budgets and numbers- Bachelor's Degree or higher- Ability to look at data and numbers to see trends and make recommendations- Strategic thinking, yet tactical in delivery and recommendations- Comfortable working in a fast-paced, entrepreneurial, ever-changing environment.- A sense of humor and passion for making people smileCompany Profile:SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn't otherwise afford orthodontic treatment to get a better smile.- What is SmileDirectClub? Link here.- What are our customers saying? Link here.- What is a SmileShop? Link here.- What is our culture like? Link here.- How do we celebrate your team members? Link here.
