Ppc Senior Specialist

A PPC Specialist's goal is to ensure our online marketing efforts have the highest possible return on investment. (ROI)

The ideal candidate will be well versed in principles of search engine marketing (SEM) including search engine optimization (SEO)
You should also be highly detail:oriented and have exceptional problem:solving skills.

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Delivering PPC Campaigns to the most relevant and effective networks, based on analysis, monitoring, review, and active decision making.

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Monitoring and reporting on key performance indicators.

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Research and keep up on industry trends.

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Find ways to reduce the risk of click fraud.

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Reporting
The PPC Specialist is responsible for the healthy performance of all client campaigns assigned to him or her. He or she is expected to monitor and optimize the campaigns on an ongoing basis in order to meet the established KPIs for the campaigns and the clients advertising goals. It is expected of the PPC Specialist to not only do the above, but also be proactive in bringing solutions, suggestions and recommendations to the team internally and/or the client in order to improve on the advertising efforts.

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Identify and apply the best audience segmentation within each plattform

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Perform day:to:day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

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Review KPIs

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Review Key Metrics

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Review Budget Utilization

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Competitor and market research/analysis

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Performance Reporting

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Create advertising campaigns

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Build marketing strategies

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Research on competitive landscape

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Setting up and managing shopping campaigns for e:Commerce businesses

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Stay abreast of industry trends and changes, sharing out learning with internal teams

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Analyze consumer trends behavior

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Attend meetings

Requirements

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Proven experience as a PPC Strategist.

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Experience in data analysis and reporting

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Excellent communications skills

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Analytical thinking with some math skills

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Proficiency with major online advertising platforms (e.g.LinkedIn Ads, Google Ads, Bing Ads, Facebook Ads)

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Call tracking platforms

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Working knowledge of analytics, tracking and reporting tools (Google Analytics).

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Be able to work Eastern Time (9 to 6 )

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Experience within the educational industry is a plus
Benefits

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Flexible Work Schedule

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Work From Home

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Competitive Salary

:Anual PTO