**Senior Specialist for Lifecycle Marketing - Costa Rica**Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility, campaigns, customer engagement, and aligning technology with business needs? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Senior Specialist for Lifecycle Marketing.**Western Union powers your pursuit.**In this role you will build a global product marketing playbook and create and execute Global Customer Engagement program that will include CRM, lifecycle marketing, loyalty programs, among others.**Role Responsibilities**- Design and launch lifecycle marketing strategies for different customers' segment.- Creates and executes global CEM programs (CRM, lifecycle marketing, loyalty program).- Facilitate the design and implementation of marketing strategy in collaboration with many cross functional enablers (i.e., Technology, Product, Strategy, Data, etc.) to promote the embedding of this thinking across the organization.- Partner with BI and Data teams to develop high value segmentation and audience data model.- Storytelling and converting data into insights via power point or other presentation tools.- Work cooperatively and effectively with multiple global project teams besides handling discovery sessions, in-depth target audience research, analysis, scoping, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review/audit.- Achieve and maintain the right level of engagement and communication with key stakeholders and project sponsors.- Monitor/evaluate Marketing project progress and maintain clear project documentation.- Evolve team dynamics into driving accountability and empowering teams and individuals to make decisions.**Role Requirements**- 5+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.- A master's degree in marketing, Economics, Advertising, Business, or related field is preferred.- Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.- Efficiency in using excel, gather insights, and analyze data.- Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.- A background in financial services and payments are preferred, as well as international exposure.- A core marketing background with experience as a matrixed Program Manager, supporting CEM is preferred.- Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.- Strong relationship building expertise with internal business stakeholders and external partners.- Available to start work at 6 am local time.**We make financial services accessible to humans everywhere. Join us for what's next.**Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and s around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.**Benefits**Your Costa Rica- specific benefits include:- Asociación Solidarista- Paid time off including extended maternity leave.- In house company doctor services- Continuing Education- Transportation services options- Parking spaces- Hybrid work model- Flexible Working Schedules if applicable- Referral Program award- Employee Resource Groups (ERG) and committees to volunteer with- Carpooling Program- Price Smart membership- Pan American Medical and Life insurance- Cafeteria SubsidyWestern Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.LI-SM1 #LI-HybridEstimated Job Posting End Date:05-14-2024
